For commercial and personal lines brokers

Where AI actually fits in an insurance brokerage.

We go through how your brokerage really runs: the renewal list that starts again every month, the documents you chase before you can even quote, the mid-term adjustments nobody has time for. Then we tell you which of it is worth handing to AI, and in what order.

Your first stepTell us where the renewals pile up
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Built on your workflows Ranked by payoff For small brokerages
Marlow & Reed · findingsExample
First thing to automateAutomate the renewal cycleStarts each renewal on your own timeline, collects what has changed, and hands the account handler a file that is ready to market.
Impact score9.3
6.8 hours back a week2 weeks until it is live9 more ranked behind it

The renewal list never empties. So why is it still manual?

Most brokers know AI could take some of the handling off them. What they are missing is someone who will look at a real renewal and say which part to hand over first.

01

You have asked the same client the same renewal questions again

Has anything changed. Any claims. Any new vehicles, staff, premises or turnover. The same questions on the same accounts every year, asked by email, chased twice, and typed into the system by hand when they finally come back.

02

Everyone is selling you AI. Almost none of it is written for the UK.

The guides talk about ACORD forms, SOVs and loss runs. Your week is statements of fact, demands and needs, and an insurer portal that times out. None of it tells you which job in a UK brokerage is worth automating.

03

You tried it, and it said something about cover that was wrong

A chatbot nobody set up will tell a client they are covered. On an advised sale, with an FCA obligation behind it, a confident sentence about cover that nobody checked is the beginning of a complaint.

None of that is a technology problem. It is a question of which job goes first, and that is the bit we do.

The jobs in a brokerage worth handing over first.

These come up in nearly every broking audit we run. Which of them lands in your plan, and in what order, depends on your book, your split between commercial and personal lines, and the system you already work in.

01

Renewal cycle management

How it runs now

The renewal list is worked by whoever has time, and the ones that get left are the ones that lapse.

What gets handed over

Starts every renewal on your own timeline, asks the client what has changed, chases until it has an answer, and hands the handler a file that is ready to market.

What stays with a person

The advice, the market strategy, and any account you have decided to handle personally.

02

Pre-renewal information gathering

How it runs now

Chasing turnover figures, vehicle schedules, staff numbers and claims history one email at a time before you can quote anything.

What gets handed over

Requests exactly what each class of business needs, checks what comes back is complete, and flags what looks inconsistent with last year.

What stays with a person

Anything that looks like a material change gets a handler's eyes before it goes to market.

03

Quote comparison and summaries

How it runs now

Reading four insurer quotes and writing the comparison by hand, usually the night before the renewal meeting.

What gets handed over

Pulls the terms into your own comparison format and drafts the summary of differences, with each point traceable to the document it came from.

What stays with a person

The recommendation. Which cover is right is advice and it stays with the broker.

04

Mid-term adjustments

How it runs now

A client adds a van, and the request sits in an inbox for three days behind more urgent things.

What gets handed over

Collects the details in a structured way as soon as the request arrives, drafts the insurer instruction, and tells the client what happens next.

What stays with a person

Instructing the insurer and confirming cover is bound.

05

Claims updates and chasing

How it runs now

The client rings you for an update, so you ring the insurer, then ring the client back. Three calls, no new information.

What gets handed over

Tracks each open claim, chases the insurer on your schedule, and sends the client a written update when the position actually changes.

What stays with a person

Anything contentious, and any claim where the client is upset. Those are calls from a person.

06

Policy documentation and checking

How it runs now

Checking the schedule against what was agreed, on every policy, by reading both.

What gets handed over

Compares the issued documents against the instruction and flags the differences for a handler to look at.

What stays with a person

The decision on any discrepancy, and the conversation with the insurer that follows.

07

New enquiry triage

How it runs now

Web enquiries, referrals and phone messages arriving into one inbox with no order to them.

What gets handed over

Sorts by class of business and whether it is something you write, collects the basics, and books the call.

What stays with a person

Anything outside appetite, and anything where the client sounds vulnerable, goes to a person unanswered.

08

Client file and compliance records

How it runs now

Assembling evidence of the demands and needs conversation when somebody asks for it, months later.

What gets handed over

Files as the case runs, drafts the demands and needs record from the meeting, and flags what is missing while it can be fixed.

What stays with a person

Sign-off. The record is your evidence and a person owns what it says.

09

Premium finance and credit control

How it runs now

Chasing unpaid premiums by hand, and finding out too late that cover is at risk.

What gets handed over

Spots the missed payment, runs your own escalation sequence on your own timings, and logs every contact.

What stays with a person

The decision to cancel, and the conversation before it. Always.

10

Cross-sell and gap reviews

How it runs now

You know half the book is missing cyber or legal expenses, but nobody has time to work through it.

What gets handed over

Works the book against your own rules, flags the genuine gaps, and books the conversations.

What stays with a person

The conversation and the advice. Nothing is recommended by a machine.

Nobody starts with ten. A plan usually puts two live in the first month and leaves the rest ranked and waiting, so when you have the appetite for the next one you already know which it is.

Systems

We work with what you already run.

Most of the job is joining up the systems you pay for rather than moving you off them. These are the ones we come across most in UK broking, and we have no affiliation with any of them.

  • Acturis
  • Applied Epic
  • Open GI
  • SSP
  • Novidea
  • PowerPlace
  • DocuSign
  • Outlook
  • Xero
  • WhatsApp Business

From the first call to your AI plan in about a week.

Three steps. You do the talking on the first one, and nothing is committed until you have seen what we found.

01

You talk. We do the listening.

No prep, no agenda to fill in. We ask the questions and you walk us through how your week actually runs: the jobs, the tools, the emails you send a dozen times a month.

Recorded and written up, so you never repeat yourself.

02

We go through your workflows, not a template

We work back through the call and map where your time actually goes. Then we find the automations that suit your tools, your team and your budget, ordered so the biggest time saving comes first.

Back with you within a week.

03

You leave with a plan you can use on Monday

We walk you through the whole report, recommendation by recommendation, and you decide what to take on first. Most people have their first automation running within a week of that call.

The report is yours to keep either way.

Start now

Every automation you run, on one dashboard.

The plan tells you what to build. The dashboard shows you what it is doing once it is built, so you can see what you are getting back without asking us.

Your own address

Set up when the plan is delivered, at app.fewerhours.com under your business name. No shared login and nothing to install.

What each automation is giving back

Every one we build reports the hours it saved and the work it handled, so the value is a number you can check rather than a promise we made.

What is worth doing next

The rest of the ranked list sits there waiting. When you have the appetite for the next one, you already know which it is.

Built for independent brokers, not consolidator operations.

This works best where a director can still see the whole book. There are a few cases where it would waste your time, and those are worth saying out loud.

A good fit if

  • You have a renewal book rather than one-off transactional sales
  • There are roughly 2–20 of you, account handlers included
  • Renewals, chasing and mid-term adjustments eat the week
  • You are on a broking system you intend to stay on
  • Someone can spare a couple of hours to walk us through a renewal

Probably not yet if

  • You want a chatbot on the website and nothing else
  • You are mid-migration between broking systems
  • You are hoping to replace an account handler rather than free one up
  • You are a pure introducer with no servicing obligation
Who you’ll be dealing with

The same person, start to finish

Fewer Hours exists because too many owners knew AI could help them somewhere and had no way of telling a good idea from a sales pitch. The plan is the boring part done properly: sitting with the real workflow and working out which jobs are worth handing over.

Whoever takes your call is the person who writes your plan. No account manager, no junior doing the analysis, and nobody trying to move you onto a retainer at the end of it.

Start with a conversation, not a contract.

Three steps, and you can stop after any of them. The first one is a conversation, and nothing about it commits you to the next.

Step two

AI Opportunity Audit

About two weeks

The full job. We map the workflows, score every candidate, and hand over the ranked list and the 30-day plan.

  • Questionnaire and discovery session
  • Every opportunity ranked, with reasons
  • Three projects to start with, and a plan
Start the audit
Optional

Implementation

Scoped per project

If you’d rather we built the projects than just planned them, we’ll do the ones the audit put first. Anything from a quick win to a full agent build.

  • Any of the builds above
  • Only what the audit recommended
  • Handed over so your team can run it
Ask about a build
When not to bother

If there are fewer than five of you and admin takes about an hour a day, there probably isn’t enough here to be worth mapping, and we’ll say so. If you already know exactly which job you want automated, skip the audit and just ask us to build it. And if your processes only exist in your head, we’ll tell you to go and write them down first.

What brokers ask before booking the call.

If yours is not here, ask on the call. It is twenty minutes about how the brokerage runs, not a pitch.

01

Will AI be advising clients on cover?

No. Advising on cover is a regulated activity and it stays with the broker. Everything in the plan stops at the point a recommendation begins: collecting, chasing, comparing, drafting and reminding. If advice is involved, it is not in scope.

02

Will client data end up in a public AI tool?

Every recommendation states what data it touches and where that data ends up. Keeping client and policy data inside systems you already control is the default, and anything that would move personal or commercial information somewhere new is flagged, with the alternative, before it reaches the plan.

03

Most of what I read about AI in broking is American. Does any of it apply?

Some of the thinking does, almost none of the detail. We work in your terms: renewals, statements of fact, demands and needs, insurer portals, and the FCA. If a recommendation only makes sense in a US brokerage, it does not go in the plan.

04

Does any of this work with Acturis or Open GI?

That is one of the first things we check. Some of it is the API, some is a feature your system already ships that nobody switched on, and some is email and a shared sheet joined up properly. Where your system will not do something, the plan says so rather than pretending.

05

Will it contact clients without an account handler seeing it?

Only where you decide it should, and never on a claim, a cancellation or anything about cover. Most brokers start with drafts a person sends, then let the routine renewal chasers go on their own once they have watched them for a few weeks.

06

How does this sit with Consumer Duty?

The plan treats it as a constraint rather than an afterthought. Automating the record keeping usually improves your evidence, because a machine does not forget to file the note. What it never does is make the judgement the rules require you to make.

07

We are a five-person brokerage. Is there enough here to be worth it?

Usually yes, because a renewal book is repetitive by design and that is exactly what automates well. If you place a handful of policies a year alongside another business, we will probably tell you to save your money.

08

Do you build it, or just tell us what to build?

Either. The plan is yours to take to anyone, including your software house. If you would rather we set up the first two, that is a separate job and you decide after you have read the plan.

Find out where AI fits in your brokerage before you spend on it.

The call takes twenty minutes and it is about how the brokerage runs, not about software. The plan lands about two weeks later.

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